40 free marketing ROI tools · 100% Free · No Signup
Free Marketing ROI Calculators
Measure ad, email, social, SEO, content, influencer, and event ROI in seconds. Real formulas. No signups. Private — runs in your browser.
✓ 100% Free✓ No Signup✓ No Ads✓ PDF Export
Channel ROI
💰
Ad Spend ROITop
Calculate the ROI on any paid ad campaign in seconds — revenue, ad cost, margin, and break-even.
📧
Email ROITop
See the true ROI of your email campaigns — delivered, opened, clicked, converted, revenue, and platf…
📱
Social ROITop
Measure social media ROI by factoring content cost, tool cost, ad spend, and attributed revenue.
🔍
SEO ROITop
Estimate SEO ROI from keyword volume, CTR, conversion rate, and content investment over 12 months.
📝
Content ROITop
Measure content ROI across production cost, traffic, conversion rate, and customer lifetime value.
⭐
Influencer ROI
Calculate influencer campaign ROI — fee, audience, engagement rate, conversion rate, and revenue.
🎙️
Podcast ROI
Calculate ROI for podcast ads or your own show — listeners, conversion, AOV, and production cost.
🎥
Webinar ROI
Model webinar ROI — registrants, show rate, conversion rate, ACV, and promo cost.
🤝
Referral ROI
Model referral program economics — referrer reward, referee reward, participation, and CAC savings.
🏷️
Trade Show ROI
Measure trade show ROI including booth cost, travel, leads, close rate, and ACV.
📰
PR Value
Estimate the media value of earned PR coverage based on impressions and comparable ad cost.
🎬
Video ROI
ROI on video content — production cost, views, engagement, and conversions attributed.
🔗
Affiliate ROI
Net ROI on an affiliate program — commission payouts, affiliate-driven revenue, and incrementality.
📲
SMS ROI
ROI of SMS campaigns — list size, opt-out rate, delivery rate, conversion, and carrier fees.
🖼️
Display ROI
ROI on programmatic display — CPM, viewability, CTR, conversion, and retargeting uplift.
🎵
TikTok ROAS
ROAS on TikTok ads — CPM, thumb-stop rate, conversion, and AOV with platform-specific benchmarks.
▶️
Preroll ROI
ROI on YouTube TrueView preroll — CPV, view-through rate, and conversion.
🎪
Event ROI
Corporate event ROI — booth cost, staff time, leads, pipeline, and closed deals.
📬
Direct Mail ROI
ROI of physical direct mail — postcards, letters, dimensional mail — vs digital alternatives.
🤝
Co-Marketing
ROI of a co-marketing partnership — shared cost, shared audience, shared lift.
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Loyalty ROI
ROI of a points/tier loyalty program — enrollment rate, repeat lift, and liability cost.
Core Metrics
👆
CTR
Calculate CTR from impressions and clicks — with benchmarks by channel.
🎯
CPA
Calculate CPA across campaigns and compare to target CPA for profitability.
💎
LTV
Calculate customer LTV using AOV, purchase frequency, gross margin, and retention rate.
🔻
Funnel Conversion
Model a full marketing funnel — visitors through to customers at each stage.
🧲
CPL
Calculate cost per lead by channel and compare to target CPL for pipeline math.
📉
List Decay
How fast your email list degrades without new acquisition, and the steady-state size required.
📈
Cohort LTV
LTV projection from monthly cohort retention curves — early LTV vs. steady-state LTV.
⏳
Payback Period
Months to recoup CAC from gross margin dollars — the core unit-economics KPI.
🌱
Organic Value
Dollar value of organic traffic — what you'd pay if you had to buy it through paid search.
Planning & Budget
📈
Budget Planner
Allocate your marketing budget across channels using percentage-of-revenue and rule-of-thumb splits.
🧭
Attribution
Compare first-touch, last-touch, linear, and position-based attribution models on the same data.
🗂️
CRM ROI
ROI on a new CRM — license cost, setup cost, productivity lift, and revenue improvement.
🏷️
Discount Impact
Unit volume required to make up margin lost from a promotional discount.
Performance Tests
🧪
A/B Significance
Check statistical significance for conversion tests — p-value, lift, and sample size check.
📊
Lead Score
Score leads on fit, intent, and engagement — get a prioritized lead list.
📣
Brand Awareness
Quantify the lift and reach of your brand awareness campaigns.
🏞️
LP CVR Lift
Revenue impact of lifting landing page conversion rate by 0.1%–2%.
📊
Meta CPM Trend
Project Meta CPM trend and its impact on your CAC over 12 months.
🔄
Creative Refresh
How often you need new ad creative to avoid fatigue — based on spend, audience, and frequency cap.
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